Question: Appendix D ( the Appendices follow Chapter 1 9 ) includes a sample marketing plan for Hillside Veterinary Clinic. Look through the Customer Analysis and

Appendix D

(

the Appendices follow Chapter

19)

includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Customer Analysis" and "Competitor Analysis" sections in the "Situation Analysis" section and consider the following questions.Question at position

11 40

points Question at position

1

What different types of marketing research were conducted to fill out these sections of the marketing plan?

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