Question: Application Case 4 . 7 is about the Target Story. What ethical consideration is highlighted by Target's use of predictive analytics to identify a teenage

Application Case 4.7 is about the Target Story. What ethical consideration is highlighted by Target's use of predictive analytics to identify a teenage girl's pregnancy before her family was aware?
Question 31 options:
a)
The importance of transparency in how customer data is used for marketing purposes.
b)
The potential for predictive analytics to infringe on individual privacy without violating legal boundaries.
c)
The responsibility of companies to ensure data accuracy in predictive modeling.
d)
The importance of obtaining explicit consent before using personal data for targeted advertising.
e)
The need for customers to have control over their personal data.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!