Question: Application Case 4 . 7 is about the Target Story. What ethical consideration is highlighted by Target's use of predictive analytics to identify a teenage
Application Case is about the Target Story. What ethical consideration is highlighted by Target's use of predictive analytics to identify a teenage girl's pregnancy before her family was aware?
Question options:
a
The importance of transparency in how customer data is used for marketing purposes.
b
The potential for predictive analytics to infringe on individual privacy without violating legal boundaries.
c
The responsibility of companies to ensure data accuracy in predictive modeling.
d
The importance of obtaining explicit consent before using personal data for targeted advertising.
e
The need for customers to have control over their personal data.
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