Question: Applying ABC Methods to Customer Profitability Analysis Bountiful Harvest Distribution delivers supplies to small grocers throughout the region. Bountiful currently allocates order and delivery service

Applying ABC Methods to Customer Profitability Analysis Bountiful Harvest Distribution delivers supplies to small grocers throughout the region. Bountiful currently allocates order and delivery service costs based on a percentage of total revenue. Estimated revenue for the year is $5.16 Million. A consultant has analyzed the order and delivery service costs and identified four activities.

Data on these activities are: Activity Cost Driver Cost Driver Volume Process order number of orders $50,000 4,000 orders Load truck number of items $100,000 80,000 items Deliver goods number of orders $60,000 4,000 orders Process invoice number of invoices $48,000 6,000 invoices Total overhead $258,000 Three of Bountiful's customers are Rosy's Corner Market, Katy's Fine Foods, and Amy's City Market. Below are data on expected orders and deliveries to these three customers: Rosys Katys Amys Revenue $60,000 $90,000 $150,000 Cost of supplies sold $48,000 $64,000 $120,000 Number of orders 50 300 25 Number of items 550 1,600 1,750 Number of invoices 12 600 18 Required: 1. Determine the gross profit (revenue less cost of supplies sold less cost of order and delivery service) for each of the three customers under the current allocation method. 2. Determine the gross profit (revenue less cost of supplies sold less cost of order and delivery service) for each of the three customers under the proposed ABC allocation method.

Activity

Cost Driver

Cost

Driver Volume

Process order

number of orders

$50,000

4,000 orders

Load truck

number of items

$100,000

80,000 items

Deliver goods

number of orders

$60,000

4,000 orders

Process invoice

number of invoices

$48,000

6,000 invoices

Total overhead

$258,000

Three of Bountiful's customers are Rosy's Corner Market, Katy's Fine Foods, and Amy's City Market. Below are data on expected orders and deliveries to these three customers:

Rosys

Katys

Amys

Revenue

$60,000 $90,000` $150,000

Cost of supplies sold

$48,000

$64,000

$120,000

Number of orders

50

300

25

Number of items

550

1,600

1,750

Number of invoices

12

600

18

Required:

No revenue for each customer

We have to calculate what the revenue is based on the information given

  1. Determine the gross profit (revenue less cost of supplies sold less cost of order and delivery service) for each of the three customers under the current allocation method.
  2. Determine the gross profit (revenue less cost of supplies sold less cost of order and delivery service) for each of the three customers under the proposed ABC allocation method.

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