Are you a "media snacker"? A recent study found that consumers in their twenties switch media venues about 27 times per non-working hour-the equivalent of more than 13 times during a standard half-hour TV show. As a Unilever marketing executive put it, "If you have consumers who are snacking on short amounts of time with different types of media channels, we have to think about how to communicate in short, 'snack-like' bits of messaging. That means the fight for your attention or what some marketers refer to as an "eyeball economy" - gets tougher every day.

Consider the following in your answer

• Do you agree_________?
• What do you think about_________?
• When it comes to the web what is the Tangled Web suggesting and how will it affect marketing in the future?

response should be approximately 500 words (1 pg.). In your own words comment on the challenge or opportunity presented and assess, recommend, convince, explain, and conclude. Based on everything you have learned about consumer behavior so far, reflect your knowledge and the learning objectives from your study of Consumer Behaviour.