Question: As a hypothetical example, a positioning statement for Amazon might be, For consumers who want to purchase a wide range of products online with quick

As a hypothetical example, a positioning statement for Amazon might be, "For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence." Which component of the brand positioning statement do the phrases wide range of products online with quick delivery and one-stop online shopping site represent?

	A.	For whom, for when, and for where?
	B.	What value?
	C.	Why and how?
	D.	Relative to whom?

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