Question: As a hypothetical example, a positioning statement for Amazon might be, For consumers who want to purchase a wide range of products online with quick

As a hypothetical example, a positioning statement for Amazon might be, For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Which component of the brand positioning statement do the phrase one-stop online shopping site represent?

A. For whom? B. What value? C. Relative to whom? D. When?

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