As a new Principal/Engagement Leader, you've just gotten a call from a well-known and respected French-based...

 

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As a new Principal/Engagement Leader, you've just gotten a call from a well-known and respected French-based Consumer Products company. The company has offices in the US and has been selling through traditional channels throughout its history. It designs and manufactures plastic products like pens, pencils, disposable razors, etc. It's an old company that's been around for about 50 years and wants to take advantage of the Internet, starting with the US sales. Company Background You talked at length with the President of the dot-com part of the company and this is what you learned: This company now wants to sell directly to consumers through their internet site. Their current online business is nothing more than a small catalog and is not doing very well: sales and hits are less than expected. It offers: More convenience than their other channels. It is open 24x7 and has more product information But, limited selection: only high margin items. The President's strategy is to add key functionality to the online business to increase the hit rate and improve revenue. She reports directly to the CEO She wants your consulting team to create: A multi-ship-to-functionality, A site-wide search functionality, An ability to add checkout sales (e.g. impulse buy items similar to end caps in grocery stores next to the register) She wants your consulting team to build this immediately. Your Challenge: You will meet the President and her team next week. Her expectation is that you will present a plan for your consulting team to build the functionality. Questions: (a) How would you go about presenting a plan for your consulting team to build the functionality immediately? [6] (b) How would you go about meeting the president and detail out the key information you would like to gather from the meeting? [6] As a new Principal/Engagement Leader, you've just gotten a call from a well-known and respected French-based Consumer Products company. The company has offices in the US and has been selling through traditional channels throughout its history. It designs and manufactures plastic products like pens, pencils, disposable razors, etc. It's an old company that's been around for about 50 years and wants to take advantage of the Internet, starting with the US sales. Company Background You talked at length with the President of the dot-com part of the company and this is what you learned: This company now wants to sell directly to consumers through their internet site. Their current online business is nothing more than a small catalog and is not doing very well: sales and hits are less than expected. It offers: More convenience than their other channels. It is open 24x7 and has more product information But, limited selection: only high margin items. The President's strategy is to add key functionality to the online business to increase the hit rate and improve revenue. She reports directly to the CEO She wants your consulting team to create: A multi-ship-to-functionality, A site-wide search functionality, An ability to add checkout sales (e.g. impulse buy items similar to end caps in grocery stores next to the register) She wants your consulting team to build this immediately. Your Challenge: You will meet the President and her team next week. Her expectation is that you will present a plan for your consulting team to build the functionality. Questions: (a) How would you go about presenting a plan for your consulting team to build the functionality immediately? [6] (b) How would you go about meeting the president and detail out the key information you would like to gather from the meeting? [6]

Answer rating: 100% (QA)

a Presenting a Plan for Building the Functionality Immediately 1 Define the Scope Start by clearly defining the scope of the project which includes the three key functionalities requested by the Presi... View the full answer