Question: As more retailers develop a web presence, they often move from a brick and-mortar to a click-and-mortar business model where customers expect channel integration. Can

As more retailers develop a web presence, they often move from a "brick and-mortar" to a "click-and-mortar" business model where customers expect channel integration. 

Can you identify any potential problems for these companies in Pakistan's context? Can you identify any unique marketing opportunities that such a change would offer these companies?

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In Pakistan the shift from a traditional brickandmortar business model to a clickandmortar approach does present both challenges and opportunities for retailers Potential problems for companies in Pak... View full answer

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