Question: ask 1 -The External and Internal Environment (15 Marks; L01) o Identify and critically analyse the external and internal environment for Zara using relevant models.

ask 1 -The External and Internal Environment (15 Marks; L01) o Identify and critically analyse the external and internal environment for Zara using relevant models. o Discuss in more detail what you consider to be the 3 most critical factors emerging from your analysis. 0 Determine Zara's current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage. 0 Support your arguments with academic literature and references to other similar real companies

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