Task $1-$The External and Internal Environment $(15$ Marks$)$

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Identify and critically analyse the external and internal environment for Fonterra using relevant models. Note that you cannot use SWOT analysis as the CEO needs a detailed and thorough understanding of each part of the business environment.

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Determine Fonterra$$s current sources of competitive advantage and critically evaluate how they maintain and build on this competitive advantage.

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Support your arguments with academic literature and references to other similar real companies.