Assess the latest strategy by PwC's global leadership and newly appointed CEO Kevin Burrows to 'rescue' the reputation and ongoing financial viability of its PwC Australian division: sell off the government consultancy arm - worth $250 million annually before the scandal broke - for $1 to Allegra, then create a new entity called 'Bell' and transfer 1000 PwC staff to it.

a)  Do you agree with Greens Party Senator Barbara Pockock that this is just a 'phoenix' strategy i.e. close down a business after it gets a bad name (or big debts), then reopen under a new name and ABN? 

b) Is it likely to be a successful leadership strategy that wins back the confidence of the Australian Government and/or the NSW Government?

Answer rating: 100% (QA)

a A phoenix strategy typically refers to the practice of closing down a business facing financial di... View the full answer