Assignment 2: Students are required to make individual assignment on a proposed business plan of a product to be launched in global markets. The assignment should include:- 1. Executive summary 2. Brief description of the product attributes, type of business model, SWOT 3. Marketing plan (Target markets/customers, Potential competitors, Promotional strategy, Pricing strategy) 4. Production strategy stating production location, production process, quality standards 5. Supply chain and logistics strategy stating sourcing of raw materials, distribution channels, inventory mgt 6. Financial forecast, funding requirement & options (Initial capital spending required, Expected revenue, profit margins, Cost estimates) 7. Implementation time schedule 8. Any other factors relevant to a business plan