Assignment Content

Your assignment is to analyze case study 2 in your eBook,Competition in the Craft Beer Industry in 2020.

For this assignment, you are analyzing an industry, not a company. Follow the outline

Please review the outline in Appendix 1 in your syllabus:

Introduction

• Brief history of the industry
• Information about the industry

Main Body of the Paper

• Summarize company's competitive strategies
• Complete analysis of external environment [industry], and internal resources/capabilities using appropriate tools such as Five Forces, PESTEL, SWOT, Value Chain, etc.
• Analyze financial data using ratio analysis. Additional sources for company's financial information can come from annual reports, Yahoo Finance, etc.)
• Statement of Problems and/or Purpose of analysis (Specify the salient problem, and explain why selected.)
• Identification of strategic alternatives available (a minimum of three mutually exclusive alternatives: explain logic and feasibility, and give advantages and disadvantages at the corporate and SBU level).
• Recommended strategic alternative (include support)
• Implementation plan (activity plan) recommended for the industry (including challenges and issues).
• Evaluation and control plan

Conclusion

• Short Summary
• Reference section
• Support materials for the company or the industry if needed. (Research documentation)