Question: Assignment Instructions 1. Identify the company you represent 2. Determine if this a B2B or a B2C situation 3. Describe your target audience. 1. Draw

Assignment Instructions 1. Identify the company you represent 2. Determine if this a B2B or a B2C situation 3. Describe your target audience. 1. Draw from needs, influences, buying motives to provide characteristics. 2. Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale

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