Question: Assignment Instructions Identify the company you represent Determine if this a B 2 B or a B 2 C situation Describe your target audience. Draw

Assignment Instructions
Identify the company you represent
Determine if this a B2B or a B2C situation
Describe your target audience.
Draw from needs, influences, buying motives to provide characteristics.
Is it possible to specify a primary, secondary and tertiary audience? Explain your rationale
What research methodologies would you use to analyze your audience? Explain your rationale

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