Question: Assignment Instructions and Approach: Login to Saudi Digital Library (SDL). Click on Open Access The search engine page will open In search engine of SDL

Assignment Instructions and Approach:

  1. Login to Saudi Digital Library (SDL).
  2. Click on Open Access The search engine page will open
  3. In search engine of SDL write the following title as keyword and click search button.

PKC Laundries: a start-up business at the crossroads

  1. Open the research article, read it thoroughly and answer the assignment questions.
  2. Besides this research paper use other relevant material also to support your answers.
  3. Support your submission with further scientific references.
  4. Use Saudi Electronic University academic writing standards and APA style guidelines

Assignment Questions:

  1. Critically analyze the Problems faced by the young entrepreneurs and strategies to overcome those problems. (Marks 2)
  2. Discuss the challenges of PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position. (Marks 2)
  3. Discuss the various marketing management issues such as segmenting, targeting and positioning? (Marks 1)

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