Assignment Outline:

"Essentially, the customer value proposition summarizes the legitimate business reason for making the sales call by answering the prospect's question, "Why should I spend my time with you?".(Ingram, 2015).

How will your submissions be evaluated?

As discussed in class, the keys to success are as follows:

1. A simple, brief, straight forward statement.
2. Choose one or two key benefits.
3. Be specific and focus ontangibleoutcomes.
4. Discuss what about your product adds value for the customer.
5. Promise only what you can deliver.

How do you make your submission?

Select a video application to make your value proposition and upload your video or video link (url) to the e-Centennial drop box no later than Friday location, both your maximum 30 second videoandyour written script (Word document, size 12 T

What should your Customer Value Proposition be about?

You may choose from the following topics:

1. Attending Centennial College
2. Living In Toronto
3. Working In Canada
4. Being a Toronto Raptors Fan
5. Following your favourite musical group/performer, movie or book