Assignment Outline:

$$Essentially$,$ the customer value proposition summarizes the legitimate business reason for making the sales call by answering the prospect$$s question, $$Why should I spend my time with you?$.($Ingram$,2015).$

How will your sales pitch video be evaluated?

The keys to success are as follows:

A simple, brief, straight forward statement

Choose one or two key benefits

Be specific and focus on the tangible

Discuss what your product adds value to the customer

Promise only what you can deliver

What should your Customer Value Proposition be about?

You may choose from the following topics:

Attending Centennial College

Living In Toronto

Working In Canada

Being a Toronto Raptors Fan

Following your favourite musical group$/$performer$,$ movie, or book