Assignment Outline: "Essentially, the customer value proposition summarizes the legitimate business reason for making the sales call by answering the prospect's question, "Why should I spend my time with you? And, how will it help me$"?($Ingram$,2015).$ How will your submissions be evaluated? As discussed in class, the keys to success are as follows: $1.$A simple, brief, straight forward statement. $2.$Choose one or two key benefits. $3.$Be specific and focus ontangibleoutcomes. $4.$Discuss what about your subject adds value for the audience $($me$!)5.$Promise only what your subject can deliver