Assignment Overview:

This assignment is designed to equip you with the skills necessary to evaluate the performance of menu items in a restaurant setting. Your task is divided into two main segments:

Understanding Menu Item Performance Analysis:Begin by familiarizing yourself with the critical factors that influence the performance of a menu item. This foundational knowledge is crucial for assessing an item's success or areas needing improvement.

Consultancy Project:Utilizing the insights gained in the first part, you will assume the role of a consultant for a restaurant. Your objective is to generate a comprehensive report offering actionable recommendations for menu revisions. This report should be based on a thorough analysis of the restaurant's current menu items, considering both their popularity and profitability.

Analyzing Item Performance

Consultancy Project

How to decide what menu items stay, get adjusted, or removed

To determine how a menu item is performing we can follow the Boston Consultant Groups portfolio analysis matri $($think back to principles of marketing!$).$ This strategy categorizes menu items by their profitability $($margin$)$ and popularity $($unit sales$).$

In this case the four categories to classify menu items into are:

Stars: high profitability and high popularity

Plow Horses: low profitability and high popularity

Puzzles $($Question Marks$)$: high profitability and low popularity

Dogs: low profitability and low popularity