Question: Assume you are developing a media plan to launch a new luxury automobile model (e.g., BMW, Lexus, Infiniti). The target market is male and female,

Assume you are developing a media plan to launch a new luxury automobile model (e.g., BMW, Lexus, Infiniti). The target market is male and female, 35 to 49 years old, professionals or executives. Would outdoor advertising be part of your marketing communications mix? Justify the selection or rejection of outdoor advertising. What other media would you include in the mix?

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