Question: ObjectiveAssume you are about to devise a media plan to launch a new luxury automobile ( such as a Mercedes, BMW , Audi, Lexus, or
ObjectiveAssume you are about to devise a media plan to launch a new luxury automobile such as a Mercedes, BMW Audi, Lexus, or Infiniti The new model is a very sleeklooking sporty car. The target market is males aged to living in urban markets.Question : What media would you use to reach this target and why would you recommend this types of media? be as specific as possible marksQuestion : Come up with creative messages that you will use for the advertising campaign. marks
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