Question: ObjectiveAssume you are about to devise a media plan to launch a new luxury automobile ( such as a Mercedes, BMW , Audi, Lexus, or

ObjectiveAssume you are about to devise a media plan to launch a new luxury automobile (such as a Mercedes, BMW, Audi, Lexus, or Infiniti). The new model is a very sleek-looking sporty car. The target market is males aged 35 to 49 living in urban markets.Question 1: What media would you use to reach this target and why would you recommend this type(s) of media? (be as specific as possible)(10 marks)Question 2: Come up with 1-2 creative messages that you will use for the advertising campaign. (10 marks)

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