Assume you are involved in price planning for a manufacturer of backpacks who sells to consumers through

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Assume you are involved in price planning for a manufacturer of backpacks who sells to consumers through various channels of distribution.

a. Describe two market segments that should be charged different prices for these items. Explain why different prices would be appropriate. (10 points)

b. Suggest two types of price-segmentation fences that would make possible charging each segment a different price. (10 points)

Related Book For answer-question

Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Posted Date: May 25, 2021 06:37 AM

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Assume you are involved in price planning for a manufacturer of backpacks who sells to consumers through

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a DEFINITION OF PRICE DISCRIMINATION Price discrimination is a selling strategy that charges custome... View the full answer

Pricing Strategies A Marketing approach

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