b$.$ Competitor Analysis

Include the following:

i$.$ Direct and indirect competitors identified; prioritization based on share of wallet

ii$.$ Position map created based on points of differences and parity between prioritized competitors

Points of Parity $$ Given Brand X and Key Competitor$($s$)$

$($e$.$g$.$ Price point$)($e$.$g$.$ Brand X and Y offer product A at a similar price point$)$

Points of Difference $$ Brand X and Key Competitor$($s$)$

Factors Brand X Competitor$($s$)$

$($e$.$g$.$ Warranty$)($e$.$g$.$ standard warranty$)($e$.$g$.$ generous warranty beyond industry standard$)$

what is CRADLE$+($Canadian Remote Access for Dementia Learning Experience$)$

iii. Key competitive advantage$/$USP of the brand identified and stated

Positioning is often how brands differentiate. Based on the position map above, include the positioning statement in the following format:

To $[$target audience$],[$Brand X$]$ is the $[$product category$]$ that provides $[$key benefit$/$differential$/$problem to be solved$]$ because $[$promise$].$ Points of Difference: Cradle vs$.$ Competitors

Factors

$1.$ Target Audience

Cradle CRADLE$+$:

Specifically designed for unregulated care providers such as personal support workers $($PSWs$).$

Competitors:

Aimed at a broader range of healthcare professionals and general caregivers.

$2.$ Language Options

Cradle CRADLE$+$:

Offers multiple language options, making it accessible to a diverse group of users.

Competitors:

Primarily available in English, which may limit accessibility for non$-$English speaking users.

$3.$ Pricing

Cradle CRADLE$+$:

Free of charge, ensuring that financial barriers do not prevent access.

Competitors:

Typically requires payment, which may include subscription fees or one$-$time purchase costs.

$4.$ Content Specificity

Cradle CRADLE$+$:

Content is specifically tailored to meet the needs and circumstances of unregulated care providers, ensuring relevance and practical application.

Competitors:

Provides broad content that is applicable to a wide range of healthcare professionals and caregivers, which may not address the specific needs of unregulated care providers as effectively.

By focusing on these distinct advantages, Cradle CRADLE$+$ offers a unique and valuable resource tailored specifically for unregulated care providers, enhancing their skills and knowledge without the barriers of language or cost$.$