Question: B te is a Florida - based stand - up paddleboard maker that markets its products directly to consumers via its website. B te '
Bte is a Floridabased standup paddleboard maker that markets its products directly to consumers via its website. Btes mission is to spread the sport of stand up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surfing or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as well as the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market for Bte paddle board products? Question options: Active adults aged to who enjoy outdoor recreational activities High school students aged to who are looking for alternatives to traditional sports activities Sporting goods retailers such as Dicks Sports who are seeking new products to sell in their retail stores Professional surfers who compete in surfing competitions across the globe Men aged to
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