Question: B te is a Florida - based stand - up paddleboard maker that markets its products directly to consumers via its website. B te '

Bte is a Florida-based stand-up paddleboard maker that markets its products directly to consumers via its website. Bte's mission is to spread the sport of stand up paddle surfing from oceans to lakes and rivers around the world. Stand up paddle surfing or boarding is a relatively new sport but is growing due to the relatively low price of the boards, ease in transportation and storage of the boards as well as the sport providing a fun way to exercise and allow users to enjoy the outdoors. Which of the following would be the "best" target market for Bte paddle board products?
Question 18 options:
Active adults aged 24 to 40 who enjoy outdoor recreational activities
High school students aged 15 to 18 who are looking for alternatives to traditional sports activities
Sporting goods retailers such as Dicks Sports who are seeking new products to sell in their retail stores
Professional surfers who compete in surfing competitions across the globe
Men aged 50 to 64

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