Baker O Performance O Size O MTBF O Baker $2 Revision Date O January 1, 2023 Traditional Bead O 0 0 10,000 Age Price Ideal Position Reliability Bead $0 Bid O Products Research & Development Buddy O 145 Low End Expectations 2 Years $19.50-$29.50 Pfmn 5.7, Size 14.3 14,000 19,000 MTBF Hours Bold O 5.5 17A50 Age at Revision O 3.1 R&D Costs Bid Bold Buddy $0 $0 $0 Customer Buying Criteria High End Material Cost O Performance O New Product 20 20 27,000 Material Cost/Unit O $10.97 Total $2 Importance 47% 23% 21% 9% Perceived Age in 20 18 16 14 12 10 S 6 4 2 10 STEL Perceptual Map 8 10 12 14 16 18 20 Performance Age Profile O Bead Buddy Baker Bold