Based on the Apple company and the teenagers as the target customers, analyse the macro-environment and the
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Question:
Based on the Apple company and the teenagers as the target customers, analyse the macro-environment and the micro-environment with details and examples.
The macro-environment consists of political, economic, social/culture, legal, technological, and environmental.
The micro-environment consists of suppliers, customers, marketing intermediaries, competitors, the public, and the company.
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