based on the case Modelo: finding a fighting spirit answer the following questions

$(1)$ summarize the case,

$(2)$ identify and discuss at least two key problems$/$opportunities identified from the case study,

$(3)$ identify and discuss the critical external marketing environment factors affecting the organization including a discussion of why these are important to the organization,

$(4)$ provide recommendations supported with research that will address the identified problems$/$opportunities $($#$2)$ and is supported with external research, provide an implementation plan for the recommendations, and include a discussion of the expected outcomes as it relates to the implementation of the recommendations,

$(5)$ provide a financial analysis of the cost of implementation of the recommendations AND the impact it will have on the financial standing of the organization. You will need to include financial analysis of the organization overall and then discuss the financial impact of implementation, and

$(6)$ conclusion that includes discussion of opportunities for future study$/$discussion related to the organization.