Based on the information provided in the Overview, match the competitive pressure to its source of competition.

High capital needs; Extremely low switching costs; No proprietary products or services; Little or no profit the first few years; Likelihood of retaliation strong; Consumer preference for well$-$known brands

Low switching costs; Some loyalty; Low bargaining power; Price sensitivity

Limited number of manufacturers; Standardized products; High capital requirements; Long$-$term contracts; Limited differentiation; High switching costs; Low bargaining power

Medium switching costs

Mature stage business cycle; High fixed costs; Brand identities and amenities differ; Low switching costs

Match each of the options above to the items below.

Suppliers

Buyers

Substitutes

New Entrants

Competition $($among Airlines$)$