Instructions: Based on the information provided in the Overview, match the competitive pressure to its source of competition. Medium switching costs Limited number of manufacturers; Standardized products; High capital requirements; Long-term contracts; Limited differentiation; High switching costs; Low bargaining power Mature stage business cycle; High fixed costs; Brand identities and amenities differ; Low switching costs Low switching costs; Some loyalty; Low bargaining power; Price sensitivity High capital needs; Extremely low switching costs; No proprietary products or services; Little or no profit the first few years; Likelihood of retaliation strong; Consumer preference for well-known brands Match each of the options above to the items below. Suppliers 2 Buyers 4 Substitutes 1 New Entrants 5 Competition (among Airlines)