Instructions: Based on the information provided in the Overview, match the competitive pressure to its source of competition.

$1$

Mature stage business cycle; High fixed costs; Brand identities and amenities differ; Low switching costs

$2$

Medium switching costs

$3$

Limited number of manufacturers; Standardized products; High capital requirements; Longterm contracts; Limited differentiation; High switching costs; Low bargaining power

High capital needs; Extremely low switching costs; No proprietary products or services; Little or no profit the first few years; Likelihood of retaliation strong; Consumer preference for wellknown brands

Low switching costs; Some loyalty Low bargaining power; Price sensitivity

$5$

$\backslash$table$[[\backslash$table$[[$Mature stage$],[$business cycle; High$],[$fixed costs; Brand$],[$identities and$],[$amenities differ;$],[$Low switching costs$]],\backslash$table$[[$Medium switching$],[$costs$]],\backslash$table$[[$High capital needs;$],[$Extremely low$],[$switching costs; No$],[$proprietary products$],[$or services; Little or$],[$no profit the first$],[$few years;$],[$Likelihood of$],[$retaliation strong;$],[$Consumer$],[$preference for well$-],[$known brands$]]],[5,,]]$