Question: Based on your experiences and / or knowledge of Amazon.com does Amazon s strategy ( as described in Illustration Capsule 1 . 1 ) seem

Based on your experiences and/or knowledge of Amazon.com does Amazons strategy (as described in Illustration Capsule 1.1) seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Amazons strategy that can lead to sustainable competitive advantage?

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