BC LIONS GAME DAY

1/ Using examples from your field experience, how do the home team sports - BC LIONS team marketers use the concept of "peripheral product" to add value to the core product? Would you recommend any changes to the core or peripheral product strategies?

2/ Using at least two examples, name and discuss at least two types of sponsorship (based on concepts from your textbook) that you were able to identify on game day.

3/ Discuss the most interesting, profound, and/or surprising insight or experience you gained from the field trip. You may focus on a single topic or discuss something that relates to several observations. Describe your insight or experience, explain why it was so striking, and relate it to a theme or concept from a course reading or news article. Again, you also need to draw from at least one of the course readings and cite this source correctly.