Below are mixed SWOT factors of KFC case study. Fill the chart to Identify each SWOT factor
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- Below are mixed SWOT factors of KFC case study. Fill the chart to Identify each SWOT factor
- With over 15,000 establishments in 120 countries, KFC is an internationally recognized venue.
- Increasing numbers of competitors.
- Serving high-fat foods; considering how health-conscious the public is these days, greasy chicken is not going to cut it anymore.
- KFC is in the prime spot to dive into the vegetarian market. Adding new vegetarian options will improve the relationship between KFC and health-conscious and vegetarian consumers.
- KFC became popular thanks to its good chicken.
- Raw material prices are rising.
- By maintaining the same price point with new menu options, KFC is positioned to enter a new market without sacrificing the beloved chicken-focused meals.
- KFC follows a franchise management system, meaning each one is individually managed. It is not uncommon for one KFC to have high reviews while another, just down the street, is collecting bad press.
- Alongside KFC, Taco Bell and Pizza Hut also share the same corporate owner brands. Brands have the influence, power, and resources to improve KFC as a restaurant.
- Introduce new products fish and deals menu that will attract more customers.
SWOT Analysis of KFC | |
Strengths | Weaknesses |
Opportunities | Threats |
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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