Question: Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness,

Brand managers know that increasing promotional

Brand managers know that increasing promotional budgets eventually result in diminishing returns. The first one million dollars typically results in a 26% increase in awareness, while the second million results in adding another 18% and the third million in a 5% increase. Andrews's product Ant currently has an awareness level of 78% While an important product for Andrews, Ant's promotion budget will be reduced to one million dollars for the upcoming year Assuming that Ant loses one- third of its awareness each year, what will Ant's awareness level be next year? Select 1 OOD 5796 7896 5296 7396

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