Brand - Nike

Please develop an idea you have for how your brand could work with an influencer to promote a certain product. Keep in mind that it doesn't have to be only a "internet-born" influencer - it could be a celebrity, and social media sensation, an artist, etc. Please complete the following:

• Choose one product to focus on
• Choose one platform for the influencer to use
• Clearly explain your influencer idea
• Explain why this would be useful for your brand

Here is an example using Athleta, who is not currently engaging in official influencer marketing (Simone Biles is an official athletic endorsement). So let's pretend that I am on YouTube with 10,000 followers and I like to review Athleta clothes with each new release. Athleta does not pay me -but they have been tracking the sales after I review a product. They are coming out with a brand new legging and they actually requested that I create a review video of the legging and they sent me a free pair as an incentive.

This is a really simple example - the idea is that Athleta has gotten wind of my y-tube commentary and they see a lift in sales each time I review something, so instead of making me an official employee, they send me the leggings, ask me to review them in a y-tube video and then we all share it and tag it in order to reach as many people as possible.