Brand stories are a huge and I think very important aspect of branding. This includes both your
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Brand stories are a huge and I think very important aspect of branding. This includes both your literal history—
like when and how you started—
and the role you play in your customer's life and heart.
Writing down your brand's story is not too far from actual storytelling. We are all made to tell stories (my favorite are fish stories) and hear them read and told by generation to generation.
Some of my fondest memories were being read to by my mother. Some people even think that stories are really what shapes the civilizations of today and yesterday.
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