Question: Branding on a global level can get a bit more complicated as you carefully balance consistency in brand identity and the culture of the country

Branding on a global level can get a bit more complicated as you carefully balance consistency in brand identity and the culture of the country you are entering. Will you be altering any key components of the brand's image? Discuss any alterations you will need to consider when entering into the new nation, or why a consistent strategy will work.

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