$$Brands have to design content with specific platform objectives in mind. And together with designing for specific objectives, you need to advertise for specific objectives. It doesn't help you try to drive sign$-$ups for a Black Friday newsletter and your promotion objective is set to create awareness. $2\mathrm{.}1$ With reference to the statement above, advise marketers on the steps that they need to undertake when creating a marketing communication to ensure the correct message is sent out. $(10$ marks$)2.\mathrm{.}2$ Discuss with examples, how marketers can use viral marketing to get their messages across to the market. $(15$ marks$)$