BSBMKG523 - Design & Develop an Integrated Marketing Communication Plan .

answer first and third questions.

Case Study 2 BSBMKG523 - Design & Develop an Integrated Marketing Communication Plan Your client is Microsoft Computers and they want to launch a new product, a Robot, who can clean the house and to also act as a security guard in the home. The budget for the marketing campaign is $20 million and they want to target wealthy consumers in South Korea and Japan. You have developed your Marketing Communication Brief which contains the following information:- a) Information on Microsoft, the annual sales b) Details of the unique selling idea of this robot c) Details on the target market which is wealthy consumers in South Korea and Japan d) The benefits of the robot to consumers e) A description of how you will position the product in the market, promote its brand personality etc 1) Details any legal or ethical constraints g) Details of the Marketing Communication Objectives for the marketing campaign are:- 1. To launch the product at a major, high profile technology trade show in 2016. 2. To raise awareness of the new robot product in Asia using various forms of media in 2016 & 2017. 3. To achieve sales of $15 million in the first six months of the product launch in Japan 4. To achieve sales of $3 million in the first six months of the product launch in South Korea YOUR TASK IN GROUPS IS TO:- 1. Research consumer habits in South Korea and Japan for technology products - what Media do they prefer, write down the research 2. Research the Media used to promote these products in South Korea and Japan (where are they advertised) and the Media the target audience prefer 3. Prepare 2 tables showing the possible Media you could use and the advantages and disadvantages of each Media - one for South Korea and one for Japan. Table 1 Possible Media for the Microsoft Robot Campaign in South Korea Media Benefits of the Media Disadvantages of this Media Radio Table 2 Possible Media for the Microsoft Robot Campaign in Japan Media Benefits of the Media Disadvantages of this Media Radio a) Make a final choice on the Media that best matches your Marketing Communication Brief and make sure you consider any legal or ethical issues that may affect your choice. b) Write down the argument on why you chose those Media and provide an evidence guide so the client fully understands your choices and why