Burleigh Gin & Vodka is a successful new start-up business with a unique range of alcoholic and

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Question:

Burleigh Gin & Vodka is a successful new start-up business with a unique range of alcoholic and non-alcoholic spirits that have attracted a range of new customers in Australia.

Burleigh Gin & Vodka has been able to secure distribution through a range of major Australian distributors including Dan Murphy's, First Choice and Liquourland.

They have recently been receiving some enquiries from overseas and are now considering expanding into the export markets.

Currently the company has developed a range of flavours and both alcoholic and non-alcoholic products. The range has captured the interest of a range of market segments as well as securing various prestigious awards.

The company has now opened its own production and bottling plant at Burleigh, complete with a tasting room. Following various briefings with Austrade, they are now actively considering international expansion.

The Board of Burleigh Gin & Vodka are meeting again soon to consider this expansion. Currently they are divided between which export markets to consider.

The board is split between either an emerging market such as Indonesia, Thailand or Vietnam or a developed economy such as China, South Korea or Japan.

The Board is also unsure of a range of operational issues with the expansion and are seeking a report on recommendations into their global plans.

above is the information that I need to provide to the questions below. These are the questions I would like assistance with

To assist the board make a decision on the potential market(s), outline in your report the criteria the company should consider in deciding which market is most appropriate.

why it is challenging to identify the potential demand in emerging markets?

The Board is also considering the export costs in the proposed new targeted international market. In considering this issue, outline the potential export costs and the steps Burleigh Gin & Vodka could use to avoid, reduce or eliminate the impact of any price rises.