This activity is important because marketing managers need to understand how buy$-$classes affect organizational buying behavior.

Organizations face three different types of buying situations called buy$-$class situations; new buy, straight rebuy, and modified rebuys.

The type of buy$-$class affects the way buying centers make purchase decisions.

The goal of this activity is to demonstrate your understanding of the three different types of buy$-$classes.

For each purchase, choose the type of buy$-$class situation it represents.

Solar Danels$-$General Mills purchases solar panels for all of its factories for a company$-$wide conversion to solar power.

Copier paper$-$Your university replenishes its copier paper when the purchasing agent places an order with its preferred vendor.

$($Click to select$)$

Service trucks$-$Before replacing two trucks, the purchasing agent of Bob's Building Co$.$ discusses product and price options with

contractors and the chief financial officer.

$($Click to select$)vv$

Legal pads and pens$-$The purchasing manager of the Brown, Jones, and Smith law firm places an order with Staples to replenish its

stock of legal pads and pens.

$($Click to select$)$