Buyer Behavior Assignment

The assignment is to select a firm or a brand that exists in your country. Apply the buyer behavior concepts

studied in class covering the specifics as listed below. You are encouraged to use graphs/charts to help

improve the understanding of the point(s) discussed in the assignment.

1. Table of Contents

2. Give a brief background of the company, products and services offered, competitors. (1 page)

3. Discuss the STP framework.

4. Discuss the consumer buyer decision-making process and its implications to the company.

5. Key conclusion

6. All references used in the analysis of the case study should be listed

Instructions : Pls must apply the concept on AlBaik restaurant, Saudi Arabia

Answer rating: 100% (QA)

Table of Contents Cover Page1 Table Of Contents2 Background AlBaik restaurant Saudi Arabia3 AlBaik STP framework4 Consumer buyer decisionmaking process and its implications to the company5 Conclusion9 ... View the full answer