The AGRI Venture: An Integrated Marketing Communications Program. Your assignment this week is to develop an IMC Program for the AGRI Venture. The CEO of your company has given you a budget of $5,000. Design a 30-day advertising and marketing program for the AGRI Venture product mix. You are limited to Television, Radio, Magazines, and Newspapers. Report the details of your design. Develop an itemized budget for the IMC Program. Do an internet search to find and reference ad rates for different media outlets. (Use companies within the British and Us Virgin Islands, and Puerto Rico) Include the cost to create and design ads (i.e., internally or using an external agency). Discuss the appropriateness of the $5,000 budget. If you were the CEO of AGRI Venture, would you increase or decrease the 30-day budget and why? Discuss the disadvantages of being limited to television, radio, magazines and newspapers (i.e., not having advertisements in digital, social and other media).

Answer rating: 100% (QA)

Develop an itemized budget for the IMC Program 5000 Budget IMC Program for Agri Venture Tv 2000 Radio 1500 Newspaper 1000 Magazine 500 Total 5000 Discuss the appropriateness of the 5000 budget For Agr... View the full answer