Question: Buyer Behavior Write in your own words, define what is meant by reference groups and explain, with examples, what is meant by primary reference groups

Buyer Behavior

Write in your own words, define what is meant by reference groups and explain, with examples, what is meant by primary reference groups and aspirational reference groups. Using attending a ruby match as an example, discuss the two types of conformity.

word count indication: 200 words.

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