C C As shown in Figure 4.2, the three steps of SWOT analysis include C C (1) identifying how many market opportunities the company has, (2) deciding whether it has adequate resources and competitive capabilities to capture them, and (3) deciding what actions to take to improve the company's strategy and achieve sustainable competitive advantages over close rivals. (1) determining whether the company's competitive assets enable it to deliver good value to customers via the company's value chain, (2) drawing conclusions about the company's overall business situation, and (3) deciding whether it has adequate resources and competitive capabilities to improve the company's performance. (1) identifying the company's competitive strengths, (2) deciding whether it has adequate competitive capabilities to capture all available market opportunities, and (3) deciding what actions to take to improve the company's profitability. (1) identifying the company's internal strengths and weaknesses, its market opportunities, and the external threats to its future well-being, (2) drawing conclusions from the SWOT listings about the company's overall business situation, and (3) translating these conclusions into strategic actions for improving the company's strategy and business prospects. O (1) ascertaining how well the company's strategy is working, (2) considering alternative strategies for improving the company's performance, and then (3) deciding what specific actions should be taken to boost the company's long-term performance. C C C C As shown in Figure 4.2, the three steps of SWOT analysis include C C (1) identifying how many market opportunities the company has, (2) deciding whether it has adequate resources and competitive capabilities to capture them, and (3) deciding what actions to take to improve the company's strategy and achieve sustainable competitive advantages over close rivals. (1) determining whether the company's competitive assets enable it to deliver good value to customers via the company's value chain, (2) drawing conclusions about the company's overall business situation, and (3) deciding whether it has adequate resources and competitive capabilities to improve the company's performance. (1) identifying the company's competitive strengths, (2) deciding whether it has adequate competitive capabilities to capture all available market opportunities, and (3) deciding what actions to take to improve the company's profitability. (1) identifying the company's internal strengths and weaknesses, its market opportunities, and the external threats to its future well-being, (2) drawing conclusions from the SWOT listings about the company's overall business situation, and (3) translating these conclusions into strategic actions for improving the company's strategy and business prospects. O (1) ascertaining how well the company's strategy is working, (2) considering alternative strategies for improving the company's performance, and then (3) deciding what specific actions should be taken to boost the company's long-term performance. C C