calculate the monthly net contribution (in thousands of euros) and the return on investment for marketing overall (i e advertising and promotion together) Advertising (K ) Promotion (K ) Sales (K Units) Price ( unit) Contribution Margin ( unit) marketing expenses 1 Nov 14 1050 2600 2810 7 1 1 67 36...

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calculate the monthly net contribution (in thousands of euros) and the return on investment for marketing overall

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calculate the monthly net contribution (in thousands of euros) and the return on investment for marketing overall (i.e. advertising and promotion together)

	Advertising (K €)	Promotion (K €)	Sales (K Units)	Price (€/unit)	Contribution Margin (€/unit)	marketing expenses
1-Nov-14	1050	2600	2810	7.1	1.67	3650.00

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Principles of Marketing

ISBN: 978-0133084047

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Authors: Philip T. Kotler, Gary Armstrong

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Posted Date: Feb 24, 2024 02:18 AM

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