Question: CALCULATING COMMERCIA In this example, you work for Dunkin's agency. You ran two spots in both 6 0 Minutes and MasterChef Your client wants to

CALCULATING COMMERCIA
In this example, you work for Dunkin's agency. You ran two spots in both 60 Minutes and MasterChef
Your client wants to know how their campaign is performing. Use this informaton to answer their questions below.
CALCULATING COMMERCIAL RATINGS
Calculate the program rating for 60 Minutes and MasterChef
Calculate the ad ratings for the schedule in each show
Calculate the GRPs for the schedule in each program
What are the total GRPs for the schedule provided?
Using the frequency number provided, calculate the reach for the schedule
 CALCULATING COMMERCIA In this example, you work for Dunkin's agency. You

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!