In this example, you work for Dunkin's agency. You ran two spots in both $60$ Minutes and MasterChef

Your client wants to know how their campaign is performing. Use this informaton to answer their questions below.

CALCULATING COMMERCIAL RATINGS

$60$ Minutes MasterChef

Program Audience $7,792,4962,139,154$

Ad#$1$ Audience $7,374,2632,083,799$

Ad#$2$ Audience $6,859,2012,141,119$

Program Rating $6\mathrm{.}11\mathrm{.}7$

Ad#$1$ Rating $5\mathrm{.}81\mathrm{.}6$

Ad#$2$ Rating $5\mathrm{.}41\mathrm{.}7$

Total Campaign GRPs $11\mathrm{.}23\mathrm{.}3$

Schedule GRPs $14\mathrm{.}5$

Schedule Reach $1,534,100,000$

A$18-49$ Universe: $126,960,000$

Frequency $1\mathrm{.}2$

$1.$ Calculate the program rating for $60$ Minutes and MasterChef

$2.$ Calculate the ad ratings for the schedule in each show

$3.$ Calculate the GRPs for the schedule in each program

$5.$ What are the total GRPs for the schedule provided?

$5.$ Using the frequency number provided, calculate the reach for the schedule